I spotted a sweet looking car in our employee car park and wandered over to take a peek. It was the latest Hyundai Elantra. It competes with cars like the Honda Civic and Toyota Corolla, but it looks like it belongs in the mid-range segment. It is styled using the same design language as its bigger brother, the Sonata, but it comes across as less extreme and more elegant.
When I turn in my leased Honda Accord in a couple of years, I’d seriously consider this car. With gas headed into $5 territory, 40 mpg gets my attention.
Ford and Chevrolet are at least mounting credible competition in this market segment with the Fiesta and Cruze. Honda and Toyota better watch out.